Tractor Sales Report For January 2025:
The sales of tractors for MAHINDRA & MAHINDRA LIMITED (TRACTOR) were 22,072 in January 2025, and 20,492 tractors were sold for the same month in 2024 with an increment of 7.71%. MAHINDRA & MAHINDRA LIMITED (SWARAJ DIVISION) sold 17,332 tractors in January 2025, with an increment of 5.26%, and 16,466 were sold in January 2024. The sales figure for INTERNATIONAL TRACTORS LIMITED was 12,285 in January 2025 instead of 11,519 in January 2024, and it saw a growth of 6.65%. TAFE LIMITED sold 10,834 tractors in January 2025, a decline of 1.57% compared to 11,007 in January 2024.
ESCORTS KUBOTA LIMITED (AGRI MACHINERY GROUP) sold 9,123 in January 2025 and 8,188 in January 2024, with an increment of 11.42%. The sales for EICHER TRACTORS have declined by 4.33%; they remained at 5,960 in January 2025, which was 6,230 in January 2024. JOHN DEERE INDIA PVT LTD sold 6,641 tractors in January 2025 and 5,731 in January 2024, with an increment of 15.88%. CNH INDUSTRIAL (INDIA) PVT LTD sold 4,011 in January 2025 and 3,509 in the same month in 2024, it saw an increment of 14.31%. KUBOTA AGRICULTURAL MACHINERY INDIA PVT.LTD. sold 1,631 tractors in January 2025 and 1,738 in January 2024. The sales for Others remained at 3,492 in January 2025, with a decline of 9.56%, and 3,861 for the same month in 2024.
3-Wheeler Sales Report For January 2025:
BAJAJ AUTO LTD sold 39,488 3W in January 2025 with an increment of 6.30%, which was 37,148 for the same month in 2024. PIAGGIO VEHICLES PVT LTD sold 7,904 3W in January 2025, which was 8,271 in January 2024. MAHINDRA & MAHINDRA LIMITED sold 6,931 3W in January 2025; the sales were 5,316 in January 2024. YC ELECTRIC VEHICLE sold 3,882 in January 2025; the sales were 3,375 in January 2024. ATUL AUTO LTD sold 2,748 in January 2025; the sales were 1,940 in January 2024.
TVS MOTOR COMPANY LTD sold 2,703 3W in January 2025; the sales were 1,840 in January 2024. SAERA ELECTRIC AUTO PVT LTD sold 2,270 in January 2025; the sales were 2,361 in January 2024. DILLI ELECTRIC AUTO PVT LTD sold 1,924 in January 2025; the sales were 2,007 in January 2024. SAHNIANAND E VEHICLES PVT LTD sold 1,092 3W in January 2025, and the sales were 713 in January 2024. UNIQUE INTERNATIONAL sold 1,108 3W in January 2025; the sales were 1,114 in January 2024. Others, including EV sales, remained at 36,983 in January 2025, with an increment of 2.91%.
Note: The data is based on FADA’s monthly and yearly retail sales report in India. If you find any information discrepancies, you may write to support@motorfloor.com.
Table of Contents
The Indian automobile market opened the calendar year 2025 with a mixed performance across the agricultural and light commercial mobility sectors. In particular, the 3-wheeler and tractor segments, vital to rural and urban last-mile transportation and agricultural mechanization respectively, reflected nuanced trends in demand, influenced by seasonal factors, macroeconomic conditions, and product innovation. This report summarizes the brandwise performance of major players in these two key segments for January 2025.
3-Wheeler Segment Overview
The 3-wheeler market saw moderate growth in January 2025, supported by increasing demand in urban and semi-urban areas for affordable last-mile connectivity. The segment’s growth was also fuelled by the expanding penetration of electric 3-wheelers, particularly in Tier 2 and Tier 3 cities, where cost-conscious customers are turning toward low-maintenance and fuel-efficient alternatives.
Top Performing Brands
- Bajaj Auto
Bajaj Auto maintained its strong leadership in the 3-wheeler market. The brand leveraged its vast distribution network and diversified product offerings to remain the top contributor in both passenger and cargo 3-wheelers. Bajaj’s RE series continued to dominate, with its CNG and diesel variants performing well in urban areas, while its growing e-3W segment began to make headway in select states. - Piaggio Vehicles Pvt Ltd
Piaggio, known for its Ape range, held the second spot, showing resilience with its range of cargo 3-wheelers and a rapidly expanding electric vehicle (EV) lineup. The company witnessed steady traction in cargo transport solutions and benefited from government incentives on EVs. - Mahindra Electric & Mahindra Last Mile Mobility
Mahindra continued its push in the electric 3-wheeler space through the Treo and Alfa brands. With a strong presence in passenger e-rickshaw variants, Mahindra experienced a notable YoY rise in unit sales. Strategic tie-ups with fleet aggregators and financing partners helped boost their outreach. - TVS Motor Company
TVS’s King series, especially its LPG and CNG variants, remained popular in southern and western India. The brand is gradually adapting to the e-3W trend and has shown pilot launches in a few states, though their electric footprint is still developing. - Others (including Atul Auto, YC Electric, and regional players)
Smaller players and regional EV brands such as YC Electric saw a boost in EV 3-wheeler demand in rural belts. Atul Auto continued with moderate performance but is poised for stronger growth if supply-side constraints are resolved.
Tractor Segment Overview
The tractor industry experienced a soft start in January 2025 due to a combination of factors including high base effect, unseasonal rainfall in parts of India, and marginal delays in the rabi crop harvest cycle. However, overall rural sentiment remained stable with positive prospects due to strong Kharif output, government subsidies, and expectations of a normal monsoon.
Leading Brands Performance
- Mahindra & Mahindra (M&M)
Mahindra Tractors remained the clear market leader, backed by a wide range of models across HP categories. The brand maintained a high trust quotient among farmers, and its aggressive outreach through financing and service support paid dividends. Mahindra’s Swaraj brand also contributed significantly to overall volumes, especially in northern states. - TAFE (Tractors and Farm Equipment Ltd) – Massey Ferguson & Eicher
TAFE saw steady performance with its Massey Ferguson range, known for durability and fuel efficiency. Eicher-branded tractors under the same group performed well in low- and mid-HP segments, with high acceptance in western and central India. - Sonalika International
Sonalika continued its growth momentum, focusing on exports and high-HP segment demand domestically. Their fuel-efficient models and innovation in technologically advanced tractors (including AC cabin tractors) gained traction. - Escorts Kubota Ltd
Escorts, now operating under the Escorts Kubota banner, saw stable demand for its Powertrac and Farmtrac ranges. With Kubota’s global engineering support, the brand is increasingly targeting premium and export markets while maintaining strong domestic visibility. - John Deere
Known for its premium offerings, John Deere showed consistent performance in higher HP segments and regions with large farm holdings. The company’s emphasis on mechanization and digital farming technologies added to its appeal among progressive farmers. - New Holland
New Holland tractors maintained their niche in the 50+ HP segment. Though facing competition from domestic brands, their modern design and multi-application capabilities ensured continued demand in certain pockets. - Others (Force Motors, VST Tillers, Captain Tractors, etc.)
Smaller brands like VST and Captain focused on compact and specialized tractors for horticulture and inter-row farming. These brands performed moderately but are expected to benefit from the shift toward precision agriculture.
Market Trends & Observations
- Electrification in 3-Wheelers: EV adoption is accelerating in the 3-wheeler segment, with state subsidies and lower total cost of ownership (TCO) driving customer decisions. However, the tractor industry remains largely diesel-driven, with electric models still in pilot phases.
- Financing & Government Support: Both sectors benefited from government-backed financing schemes and rural infrastructure investments. Subsidies under the FAME scheme boosted EV sales, while agriculture subsidies under state government programs supported tractor procurement.
- Export Potential: Tractor exports grew marginally, with Indian OEMs expanding their footprint in Africa, Southeast Asia, and Latin America. 3-wheeler exports remained stable, with Bajaj and Piaggio leading the charge.
- Challenges Ahead: Rising interest rates and commodity prices could affect margins, while rural inflation might delay purchasing decisions. Both segments also face increasing pressure to innovate toward cleaner energy solutions.
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Conclusion
January 2025 reflected a balanced performance across the 3-wheeler and tractor segments. While electric mobility is reshaping the 3-wheeler market faster, the tractor sector continues its gradual evolution toward mechanization and tech adoption.
Market leaders like Bajaj and Mahindra sustained their dominance through product diversity and brand trust, while emerging brands and electrification trends hint at a more competitive and dynamic future. The upcoming months will be crucial in setting the tone for FY2025, especially with the rabi season in full swing and policy updates expected in the Union Budget.
