Hero MotoCorp Planning to Launch Two Affordable EVs in July 2025
Hero Charges Ahead: Two Electric Scooters Under ₹1 Lakh Launching Soons : See Details
Table of Contents
A Strategic Expansion in EV Space
Hero MotoCorp has been steadily making strides in the EV space, following the launch of its premium electric scooter range under the Vida brand. However, the Indian market continues to be dominated by the demand for budget-friendly electric two-wheelers, especially in tier-2 and tier-3 cities. Recognizing this, the company is now shifting focus towards more accessible electric mobility solutions.
According to sources close to the company, the two new electric models will be priced under ₹1 lakh (ex-showroom), making them competitive with existing players like Ola Electric’s S1X series, TVS iQube, Bajaj Chetak, and Ather’s new Rizta base model.
Expected Features and Specifications
While Hero MotoCorp has not officially revealed the full specifications, industry insiders suggest that both electric scooters will be designed with urban commuters in mind. The EVs are expected to offer a range of 90–110 kilometers per charge and a top speed of 65–75 km/h, suitable for city travel and short commutes.
The scooters will likely feature removable lithium-ion battery packs, allowing users to charge the battery at home or work. Other expected features include LED lighting, a digital instrument cluster, smartphone connectivity, regenerative braking, and riding modes. One of the models is expected to carry a slightly sportier design, while the other will follow a more practical and family-oriented styling.
Built on New Affordable Platforms
These upcoming models will not be under the Vida brand but will come with new naming strategies that differentiate them from Hero’s premium EV offerings. Reports suggest that Hero has developed an all-new modular platform for these scooters, which allows for scalable production and the possibility of future upgrades in battery capacity and features.
The company is reportedly working with its German partner, Ather Energy (in which Hero has a significant stake), to leverage technology and localization. This synergy is expected to enhance both performance and cost-efficiency.
Localization and Production
One of Hero MotoCorp’s key advantages is its extensive manufacturing infrastructure and supply chain across India. The two new electric scooters will be produced at Hero’s dedicated EV plant in Chittoor, Andhra Pradesh, which has been operational since 2022.
With over 90% localization in parts and assembly, Hero aims to keep production costs low and maintain high levels of quality. This approach not only benefits pricing but also aligns with the Indian government’s “Make in India” initiative and FAME-II subsidy norms.
Market Positioning and Competition
Hero MotoCorp’s new EVs are poised to enter a highly competitive but opportunity-rich segment of the Indian EV market. Ola Electric, Ather Energy, TVS, and Bajaj have already made their mark with models across different price ranges. However, a gap still exists in the sub-₹1 lakh category that combines reliability, range, and after-sales service — a space Hero intends to target aggressively.
Given its vast dealership network, trusted brand value, and service ecosystem, Hero MotoCorp is well-positioned to disrupt this segment. The company is also planning to introduce dedicated EV service centers and mobile charging solutions to further support customers in rural and semi-urban markets.
Launch Timeline and Rollout Plans
Hero MotoCorp is aiming for an official unveiling in early July 2025, with deliveries expected to commence by the end of the same month. Initially, the rollout will cover major metros and tier-1 cities, followed by phased availability in smaller towns by the end of the year.
The company is expected to open bookings online and through its dealership network, with flexible finance schemes to make EV ownership even more accessible. Hero may also offer battery subscription plans for budget-conscious buyers who prefer lower upfront costs.
Strategic Importance for Hero MotoCorp
With the Indian electric two-wheeler market expected to grow at over 30% CAGR in the coming years, Hero’s new product lineup will be crucial in maintaining its dominance in the two-wheeler space. While its Vida lineup has helped Hero enter the premium EV market, the upcoming launches will strengthen its presence in the mass-market category, which holds the highest potential for volume growth.
The new affordable EVs also represent Hero MotoCorp’s broader vision of sustainable mobility. The company has committed to achieving carbon neutrality in its operations by 2030, and electrification of its product range is a key component of this goal.
also read :Harley-Davidson X 440 PRICE and Hero MotoCorp’s Strengthen Ties With New Bike in the Works
Final Thoughts
Hero MotoCorp’s move to introduce two affordable electric scooters in July 2025 could reshape the dynamics of the Indian EV market. With attractive pricing, decent range, and Hero’s trusted service network, these models are likely to appeal to a wide range of customers, from first-time EV buyers to those looking to switch from petrol scooters.
If Hero delivers on its promise of affordability, performance, and reliability, it may very well spark a new wave of electric adoption in India’s two-wheeler segment.
