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Toyota Hyryder Prestige Package Launched ; Gets Ten Dealer-Fitted Accessories
Toyota Kirloskar Motor (TKM) has introduced a brand-new Prestige Package for its popular Urban Cruiser Hyryder, enhancing its appeal with a fresh set of dealer-fitted accessories. This move aims to offer buyers a premium ownership experience while adding style and utility to the already well-equipped mid-size SUV. With growing competition in the segment, Toyota’s strategy appears focused on personalization and value-added upgrades for its customers.
What is the Toyota Hyryder Prestige Package?
The Prestige Package is an optional accessory bundle offered for the Toyota Urban Cruiser Hyryder. It includes ten specially curated accessories that enhance both the aesthetics and functionality of the SUV. These accessories are dealer-fitted, meaning buyers can have them installed at the time of purchase or later as per convenience. The package is available across select dealerships in India.
Key Highlights of the Prestige Package
Here’s a detailed breakdown of the ten accessories included in the Prestige Package:
- Front Grille Garnish – A chrome accent added to the grille for a more commanding front-end appearance.
- Rear Bumper Garnish – Offers a sporty look and adds a premium finish to the rear section.
- Side Cladding – Protects the lower body panels from scratches while adding a rugged look.
- Body Side Moulding – Enhances side profile aesthetics and helps reduce minor door dings.
- Front Bumper Corner Protector – Protects the bumper edges from minor scrapes, especially useful in urban settings.
- Rear Bumper Corner Protector – Adds to the vehicle’s safety from tight parking spots.
- Window Chrome Garnish – Gives the window line a sleeker and more upmarket visual.
- Roof End Spoiler – A sporty spoiler that adds aerodynamic appeal and dynamic styling.
- Door Edge Protector – Prevents paint chipping when doors are opened in tight spaces.
- Premium Seat Covers – Customized seat covers with enhanced cushioning and design finish for a luxurious interior vibe.
These accessories combine form and function, making the Urban Cruiser Hyryder more appealing to style-conscious buyers without compromising practicality.
Target Audience and Market Positioning
The Urban Cruiser Hyryder has gained traction in the competitive mid-size SUV segment, rivaling models like the Hyundai Creta, Kia Seltos, Maruti Grand Vitara, and Skoda Kushaq. With hybrid and petrol engine options, it appeals to both performance seekers and fuel efficiency-minded buyers. The Prestige Package is Toyota’s way of offering something extra to customers who want a touch of personalization and class without opting for a higher trim or aftermarket accessories.
Availability and Pricing
While Toyota hasn’t officially disclosed the pricing of the Prestige Package as a whole, individual accessory costs are expected to be provided at dealerships. However, early dealership reports suggest the complete Prestige Package may be priced between ₹35,000 to ₹45,000, depending on region and dealer-level pricing. Buyers can choose to purchase the full bundle or opt for selected items based on preference.
Warranty and Installation
All accessories in the Prestige Package are installed at authorized Toyota dealerships and come with a manufacturer-backed warranty, ensuring peace of mind. Since they are designed specifically for the Hyryder, they fit perfectly and maintain OEM (original equipment manufacturer) quality standards.
Why This Matters for the Buyer
- No Hassle Customization – Unlike aftermarket fittings, Toyota’s dealer-fitted accessories ensure better quality control, compatibility, and warranty coverage.
- Increased Resale Value – Accessories fitted by the brand itself tend to maintain vehicle value better compared to third-party modifications.
- Stylish Yet Subtle Upgrades – Perfect for urban customers who want to stand out without overdoing the visual changes.
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Toyota Hyryder: A Quick Recap
Launched in collaboration with Suzuki, the Toyota Urban Cruiser Hyryder has been a key player in introducing strong hybrid technology to the mass segment in India. It comes in multiple variants, including Neo Drive (mild hybrid) and self-charging strong hybrid options. Its key highlights include:
- Best-in-segment mileage (up to 27.97 km/l for the strong hybrid)
- Toyota’s global build quality and service network
- Feature-rich cabin with a panoramic sunroof, wireless Android Auto/Apple CarPlay, 360-degree camera, and more
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Final Thoughts
The launch of the Toyota Hyryder Prestige Package is a smart move by the brand to cater to customers who seek more than just standard offerings. With the segment becoming increasingly crowded, such factory-authorized personalization options help Toyota maintain a unique value proposition. Whether you’re a new buyer or an existing owner looking to enhance your SUV, the Prestige Package adds flair, protection, and style to the already capable Toyota Hyryder.
